Sapporo Black Label celebrated its 30th anniversary in 2007. Throughout this period, Sapporo pursued quality in production and distribution. Specifically, Sapporo Breweries originated the Keep-fresh Production Method to completely remove deadly oxygen in the manufacturing process. Sapporo also instigated a distribution revolution with constant temperature delivery vehicles and athermic quality sheets to provide satisfying beer at the best quality

To highlight the real taste of Nama or draft beer, Sapporo brew a draft beer for quality restaurants and bars. Originating from Bin Nama (bottled draft beer) Sapporo achieves the sense of fullness and feeling of satisfaction expressive of the finest draft beer